// FACEBOOK & INSTAGRAM ADS · MELBOURNE · AUSTRALIA-WIDE
Ads that bring in work.
Facebook and Instagram advertising for trades, builders, manufacturers and service businesses. We write the hooks, film the ads, build the campaigns, test them head to head, kill the losers and back the winner. Right people, right suburbs, and a plain-English report every week.
// 01 / WHAT YOU GET
Not a boosted post.
Boosting a post buys likes. A campaign built properly buys enquiries from people you're not related to.
01 / Hooks
The first three seconds, written properly.
Nobody scrolls past a problem they've got. We write hooks from the pain your customers already feel, then test several against each other.
02 / Film
Real ads, made for your business.
Not stock footage with a logo. Filmed, voiced, scored and cut in-house, delivered for Feed, Reels and Stories within the week.
03 / Campaigns
Built to learn, not to burn.
Pixel and conversions set up correctly, the right objective, the right event, exclusions so you're not paying to reach your own staff and old customers.
04 / Targeting
Right people, right suburbs.
Owners and decision-makers in the areas you serve. Tightened every week from who actually enquires, not who clicks.
05 / Testing
Head to head. Losers killed.
Two or three ads run against each other. The loser is paused, the winner gets the budget. Repeat.
06 / Reporting
Every week, in plain English.
What you spent, what came in, what we're changing. No “the algorithm changed, mate.”
// 02 / HOW IT WORKS
Live within the week.
Then the work is weekly, because that's how often Meta needs a decision.
We learn the business.
What a job is worth, what a good customer looks like, which suburbs, which season.
Hooks and ads.
Three hooks written. Ads filmed or cut from footage you have. Landing page checked so it says what the ad says.
Live.
Campaigns built, tracking tested with a real enquiry, ads running on Facebook and Instagram.
Test and back.
Weekly: kill the loser, scale the winner, write the next hook, report in writing.
// 03 / WHO IT'S FOR
Businesses with a diary to fill.
Meta ads work when a job is worth real money and the customer is local: trades, installers, builders, dealers, clinics and services. They don't work when the website can't convert, which is why we check the landing page before we spend a dollar.
Based in Melbourne, working across Victoria, New South Wales, Queensland and South Australia, and remotely anywhere in Australia. We travel for the on-site work and do the rest from here.
// 04 / STRAIGHT ANSWERS
What owners ask first.
What budget do I need?
Enough for Meta to learn: usually a few hundred dollars a week in ad spend to start, more once the winner is clear. We'll tell you the number for your job value on the call, and we don't take a percentage of spend.
Do you make the videos?
Yes. Written, filmed, voiced, scored and cut in-house. If you already have footage, we cut from that. Every ad is made for your business, not pulled from a stock library.
How do I know it's working?
Enquiries, tracked to the ad that produced them. You get a weekly report with spend, cost per enquiry and what we changed. If the numbers aren't there in a month, we say so.
Can you fix a campaign I'm already running?
Often that's the fastest win: wrong objective, no pixel event, a landing page that doesn't match the ad. We audit it first and tell you what's wrong before we touch it.
Facebook, Instagram or both?
Both, from one campaign. Meta places the ad where your customers are; we decide which placements get which version of the ad.
Is there a contract?
Month to month. The report tells you whether to keep going.
// 05 / AROUND IT
Usually paired with.
// 06 / ENQUIRE
Fifty bucks on “boost post” and three likes?
Fifteen minutes on the phone about what a job is worth and where your customers are. If ads aren't the right move for you yet, we'll say so.
- 01You enquire. Two minutes.
- 02We call you within one business day. Fifteen minutes, no pitch deck.
- 03We walk your floor, your pipeline or your paperwork.
- 04You get a plan in writing. If we're not the fit, we say so.